Our Story
Welcome to LOOS, where we're rewriting the script on cannabis beverages with a refreshing twist! Born out of the vibrant energy of today's youth, we're not just a brand; we're a celebration of individuality, a rebellion against conformity, and a journey into a world where being yourself is not just encouraged but celebrated.

I had the pleasure to work with a group of passionate individuals who came together with a shared vision: to break the stereotypes surrounding cannabis and create a brand that speaks to the soul of the young at heart. LOOS emerged as the result – a dynamic, fun, and unapologetically authentic cannabis beverage company.

Problem
We celebrate diversity and believe that every individual has a unique story to tell. Our brand is a canvas for self-expression, welcoming all those who dare to embrace their true selves. The ask was to stand out from the cannabis norm. With product sales as the overall goal, standing out against our competitors on the shelves was extremely important.

Process
Heighten their branding while keeping the logo front and center. Incorporating bright colors on a white minimalist label, allows for the bottle to keep the clean aesthetic while encouraging a youthful look.

Results
LOOS sold 300 units the first day on sale on Eaze, the #1 cannabis purchase website.
The company was purchased within the first year for $3,000,000