ThreeLane Music is an alliterative country band based out of Nashville, TN. At Good Time Design, along with owning and operating live music venues. We occasionally take on rebrands of the upcoming artist to give their overall appearance a fresh look to boost them to the top of the music charts.

I was tasked with creating an updated logo mark to give the band a new fresh look. With that, also conception through completion of social media presence, print deliverable, and web design. My thought process was to stray away from the average country vibe and dive deeper into a more edgy design that can contribute to their unique sound. Implementing textures threw-out, along with live concert photography, plays off the energy you experience at an electrifying live show.

Photo Credit: Patrick Samokhvalof